Verifying your Google Ads account

What’s Google Verification about?

The ads verification process that Google have been indicating for some time has started in earnest with accounts getting email notifications stating they have to verify by April 21st

Why is it happening?

Google wants people to trust ads more and so are adding a feature that will allow searchers to check the identity of each advertiser in the Google search results page itself

What if I ignore it?

If you don’t verify by the stated deadline Google has made it pretty clear you may well have your account suspended

What do I need to do?

Once you’ve received the notification you’ll need to gather up some identity documentation relating to your company and complete the online form. For UK companies acceptable documentation includes:

  • Certificate of incorporation
  • VAT registration certificate
  • Certificate of registration of charity
  • DUNS certificate

Unfortunately because Google needs information from you about your company we can’t do this for you but if you have any issues, we’re happy to talk you through the process.

LucyVerifying your Google Ads account