Google Ads now aims to maximize your total business profit by understanding the value of all important customer actions

Implementing offline conversion tracking requires a bit of setup, but the payoff is well worth the effort. Here’s a breakdown of the process:

The launch of Google Vehicle Ads marks a transformative moment for the automotive advertising industry and Google Search pay-per-click (PPC) advertising.

Using digital advertising tools like GVA is important for enhancing online presence, engaging with in-market shoppers, and boosting dealership performance

Monitoring key performance indicators (KPIs) is essential practice for automotive dealerships

Here we will help you make the most of your Google Business profile to make it as appealing and informative as possible to potential customers.

Effective communication with your account manager is crucial. However, determining what questions to ask can sometimes be a daunting task.

Creating high-quality images of your stock for Google Vehicle Ads is paramount for automotive businesses

In the ever-evolving landscape of digital marketing, Google continues to spearhead innovations that reshape industries. The latest game-changer? Google Vehicle Ads

Google Ads help car dealers reach potential customers quickly and easily.

We wanted to delve a little deeper into why so many car brands are stripping back their options lists, and whether it’s good or bad or buyers.

Your weekly dose of the stories that have caught our eye. From technology news to the latest vehicle releases and everything in between.

Your weekly dose of the stories that have caught our eye. From technology news to the latest vehicle releases and everything in between.

We look into whether 2022 and whether one of these super stylish and innovative pocket rockets could tempt drivers over to the EV side?

It’s been 45 years since we lost Wales’ only Formula One driver, but his journey to the highest form of motorsport will be forever remembered.

Your weekly dose of the stories that have caught our eye. From technology news to the latest vehicle releases and everything in between.

It’s possibly the most important part of showcasing your vehicles online, but many dealerships still aren’t taking advantage of video content!

Choosing the shade of your next car is always difficult, but it seems one shade remained the go-to for 2021!

In this special edition of Web Wednesdays, we are taking a closer look at some of the huge changes that are happening to Instagram over the next few months.

We are into the second week of February already, and we are on the cusp of potentially the biggest week of updates from the world of motorsport!

It’s a question we hear a lot, but there’s often a pretty simple reason as to why you can’t see your ads – here’s a few suggestions!

Reels are arguably the most important element within Instagram now, so we dissect the value of adding trending music into your posts.

This week, we look at the future of supercars, Instagram’s newest feature and two brands that are going back to the future!

We sat down with Team BRIT racer Andy Tucker talking all things performance and his racing childhood!

In this one-off special episode of Web Weds, we take a look at whether 2022 could be the most important year in history for the EV.

Keeping up with new changes on the various social media platforms is essential to staying ahead on the world’s biggest platforms.

We never thought we’d be seeing such juicy news in what is usually the quietest of months! 2022 is already looking like it’s going to be a very busy year for all things automotive and tech!

We take a look through some of our favourite automotive podcasts and their most iconic episodes.

We’re back! 2022 is very much in full swing, and the roller coaster that was ’21 can finally be put behind us, but not before we take a quick look over some announcements that you might have missed over the festive period!

Your weekly dose of the stories that have caught our eye. From technology news to the latest vehicle releases and everything in between.

We’re getting closer and closer to the festivities, but before all of that let’s give you the latest news!

We take a look at the shortlist for the coveted ‘World Car of the Year’ award and delve deeper into the news that Instagram may never be the same again!

Whilst it’s been a roller coaster of a year for the car industry, we choose the cars that caught our eye in 2021!

We take a look at the shortlist for the coveted ‘World Car of the Year’ award and delve deeper into the news that Instagram may never be the same again!

We’ve made it to the end of November, and despite heading head-first into the season of freezing temperatures and gifts galore, the news is certainly hotting up!

We are now deep into November, and heading straight towards the festivities! Who’s excited? We certainly are!

An awful lot of time and thought often goes into creating the perfect name for a car, and whilst some brands get it exactly right, others aren’t quite so well received!

Welcome back to another episode of Web Wednesday, your one stop shop for all the very latest news in the world of anything with four wheels and technology.

With more pressure on consumers and brands to make the switch to EVs, we analyse the data behind the searches.

It’s that time of year again, spooky season! Hold onto your hats everyone, we’ve got plenty of treats and the odd trick in this week’s episode of Web Wednesday, let the spookathon commence!

The seemingly never-ending month of October continues, and as we head deeper into spooky season the news is really ramping up.

We’ve outlined some super simple tips on how to ensure your used car listings really bring the views!

Another huge week of updates, including an insight into the freshly launched Windows 11 and a brand new Lotus coming our way!

Welcome to the first Web Wednesday of October! The nights are drawing in, the temperature is plummeting, but the news is still toasty!

Has a car ever left you wishing you never parted ways with it? Trust us, there’s some in this list that will surprise you with what their worth today!

Has a car ever left you wishing you never parted ways with it? Trust us, there’s some in this list that will surprise you with what their worth today!

We’ve got another huge set of tasty news to go through this week, including some breaking news from one of Britain’s finest car brands. Are you ready?

Wednesday has come around again already, and we’re here to bring you some news from a very busy week for the motor trade!

It’s a big week for releases! In this article, we take a look at one of Nissan’s most iconic models, as well as all the latest from that questionable Apple keynote!

There’s an awful lot of news to get through, but this week Elliot looks into the future of petrol with the U.K rollout of the new E10 fuel!

Just how easy is it to find, enquire and purchase a new motorcycle entirely online? Well, as our HR Manager Sally found out, slightly more difficult than planned!

Sit back, grab a coffee and let Elliot guide you through all the latest bits of news for this week, featuring some good news for Goodwood, Germany’s finest and a request from us at AdFeeder!

When we say Web, you say Wednesday! We bring you all the things you might have missed from a busy week of announcements and news!

The sun is out, the news is fresh and it’s Wednesday afternoon already – you know it’s time for another round of Web Wednesdays!

Fresh from a scorching bank holiday weekend, we bring you all the latest things from the ever-changing world of tech, cars and motorsport!

It’s hard to believe we are in the final few days of May already! Here’s this week episode, where we bid farewell to a motoring icon, and discuss a strange supercar trend!

As we edge closer to the end of another month, this week’s Web Wednesday has plenty of stories you may have missed from the world of automotive and tech!

With consumers spending more time now than ever on social media, Facebook have identified a need for bridging the gap between discovery and purchasing – making the consumer journey as seamless as possible.

This week’s episode is another cracker, with our fourth feature almost guaranteeing a smile! We’ve got new Porsches, new Apple products and the usual tech talk, enjoy!

This week’s week’s article features a brand new look for the Tesla Model S, another new Instagram feature and the ever-changing future of taxis!

Back in February 2021, Google announced that they had expanded the Phrase match type, and that Broad match modifier would be retired – but what does that mean for advertisers currently using Broad match modified keywords?

Online content can be shared in two ways: a reader can either use a share button provided or copy and paste a link to the content onto their social media platform.

We are ploughing through the month of April and there’s plenty of news to get through! This week’s episode features some more news on MINI’s radical new models and that Facebook scandal!

We are ploughing through the month of April and there’s plenty of news to get through! This week’s episode features some more news on MINI’s radical new models and that Facebook scandal!

After a busy weekend of eating copious amounts of chocolate eggs, we’re back for our first look at April’s Web Wednesdays!

After finding ourselves incredibly inspired by Andy Tucker’s story, we are delighted to announce our exciting new partnership with Team BRIT as one of Andy Tucker’s sponsors.

March has felt like one extremely long month, but news from the world of automotive and tech doesn’t seem to be showing any sign of slowing! Here’s a Spring edition of Web Wednesdays!

Google’s verification process has officially begun, with accounts being notified that they need to verify by April 21st 2021 – but what does that mean for you?

As we round off another month of 2021, this Web Wednesdays contains a potential new rival for Tesla, and some more updates on that pesky iOS 14 update!

A week of mixed emotions in this edition, expect a healthy dose of Apple rumours and news from an icon of the motoring world!

The weeks seem to be ticking by, but as ever there’s no shortage of updates and gossip from the world of automotive and technology!

Trends come and go, and in the ever-changing world of social media they seem to whizz by in an instant! In this article, we take a look at what 2021 might look like for users and social media platforms.

As always, we are back with another dose of weekly news from the world of automotive and tech. Be prepared, this one is busy!

We’ve finally made it to the last week of February, but there’s no let up in the exciting news from the world of tech and automotive!

The week of love, heartbreak and one of the strangest dating apps you’re ever likely to see! Read more to find out what this week’s Web Wednesdays has in store!

It’s no secret that search giant Google has ways to learn as much information as possible about its users, and in turn giving them a better and more accurate experience. 

New cars, new tech, records broken – it’s all going on in this week’s Web Wednesdays!

We are finally into a new month, which means a whole new set of news to digest! This week, we patiently anticipate the 2021 F1 liveries and report on how lockdown 3.0 isn’t all bad news…

How is it still January?! Nevertheless, the tasty automotive and tech news keeps coming thick and fast! This week we imagine our dream F1 circuits and celebrate a very special birthday!

This week’s Web Wednesdays is a good one – If you’re looking for the ultimate garage ornament, or want to know more about an app that will change car ownership forever, you’d better get clicking!

Another week, another batch of exciting news to dive into! This week, WhatsApp find themselves in hot water, and we finally get some good news from the world of car sales!

We’re back for another round of Web Wednesdays! In this, the first of 2021, we look at Tesla almost breaking more records and Google testing out a short video update!

This week’s edition has all the emotions! From Google looking back over this year, to a brand rich in racing heritage set to make a comeback, we can’t wait to find out next week’s news!

The initial UK-wide lockdown sparked panic across the country, resulting in many car dealers shutting shop and waiting it out. In this blog post, we’re taking a look at the lessons car dealers should take from that period.

Not nearly as dramatic as the name suggests, a social media audit is simply a way for car dealers to get an overview of their online social media channels and see what’s working and what can be improved upon. 

This week’s edition has all the emotions! From Google looking back over this year, to a brand rich in racing heritage set to make a comeback, we can’t wait to find out next week’s news!

We’ve outlined some key points for setting up a TikTok account in this article, as well as a background into what has made this app so successful.

This week, we discover a huge increase in Google searches for vans and how Snapchat is desperate to keep up with its social media rivals! 🥊

In this, the first Web Wednesday of December, we look at an entirely new advertising opportunity from Youtube, as well as a shocking teaser from MINI!

As we look back over the month of November, it’s been one of record breaking figures and exciting new releases, with only a slight bit of controversy thrown in for good measure!

Increased online behaviour could present a wealth of opportunities for car dealers over Black Friday 2020

Exploring Gandini and Bertone’s design concept behind the exceptional BMW Garmisch

If you’re going to sell cars, you may as well make sure you sell the very best money can buy right?

Should car dealers stop obsessing about bounce rate? Why having a low or high bounce rate means nothing its own.

Is the Duke Of London showroom the most icon dealership showroom in the UK. Let’s take a look.

Download our FREE Car Dealer guide to optimising your Google My Business listing and getting free traffic to your wesbite.

Google announce a 2% surcharge on their platform in the UK as of 1st November due to the Digital Services Tax.

Our Digital Strategist, Beth Dwyer explains why this Passat advert is her most memorable car ad.

The Ultimate Throwback Motorsport Youtube Channel sharing motorsport footage from the 80s. 90s and 2000s

AdFeeder Brand and Product Manager, Elliot Newton finally picks his favourite car ad from a host of worthy contenders

Agency Head, Lucy Pai chooses her favourite car ad and openly confesses her “fashion first” philosophy.

AdFeeder Brand and Product Manager, Elliot discusses “How important is it for car dealers to use Instagram?”

Every business is looking for ways to boost PPC performance and come up with a magical formula that creates leads and sends sales soaring. Bidding on brand is a hotly debated subject in the world of digital marketing. In this article, we’ll explore the benefits of bidding on your company name to drive traffic, increase the quality

A brief summary of creation vs curation So you’re sat creating your marketing plan, it might be for the month ahead, a week ahead or even for the following year, but you’re faced with the daunting task of having to plan for every single piece of content, let alone any curve balls that might come

It’s no secret that TikTok has made headlines around the world lately. For better or worse, the platform has been on the lips of users, fans, investigators and politians alike. TikTok was launched in September 2016, and in the three years since its launch, it’s safe to say that it has exploded in popularity. TikTok has

Yesterday Google announced that they are imposing a 2% surcharge on their platform in the UK as of 1st November due to the Digital Services Tax. This news comes just after Amazon announced their plan to increase sellers’ fees earlier this month in response to the tax rise brought in by the British government. The