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Conversion Tracking has changed
Google Ads now aims to maximize your total business profit by understanding the value of all important customer actions
How to Implement Offline Conversions
Implementing offline conversion tracking requires a bit of setup, but the payoff is well worth the effort. Here’s a breakdown of the process:
The Future of Google Search PPC in the Wake of Google Vehicle Ads Launch
The launch of Google Vehicle Ads marks a transformative moment for the automotive advertising industry and Google Search pay-per-click (PPC) advertising.
Google Vehicle Ads’ and the Effect on the US Market
Using digital advertising tools like GVA isĀ importantĀ for enhancing online presence, engaging with in-market shoppers, and boosting dealership performance
Unlocking Growth: Essential KPIs for Automotive Dealerships
Monitoring key performance indicators (KPIs) is essential practice for automotive dealerships
Rev Up Your Sales: Dominating Google My Business for Car Dealerships!
Here we will help you make the most of your Google Business profile to make it as appealing and informative as possible to potential customers.
6 Questions to ask your AdFeeder Account Manager
Effective communication with your account manager is crucial. However, determining what questions to ask can sometimes be a daunting task.
Google Vehicle Ads Image Guidelines
Creating high-quality images of your stock for Google Vehicle Ads is paramount for automotive businesses
Google Vehicle Ads in the UK
In the ever-evolving landscape of digital marketing, Google continues to spearhead innovations that reshape industries. The latest game-changer? Google Vehicle Ads
“Why Google Ads are a Car Dealer’s Best Friend”
Google Ads help car dealers reach potential customers quickly and easily.
Analysis – Why car brands are trimming the variety and number of options
We wanted to delve a little deeper into why so many car brands are stripping back their options lists, and whether it’s good or bad or buyers.
News – Audi and Porsche confirm F1 place for 2026
Your weekly dose of the stories that have caught our eye. From technology news to the latest vehicle releases and everything in between.
Web Wednesdays – Your Weekly News Update
Your weekly dose of the stories that have caught our eye. From technology news to the latest vehicle releases and everything in between.
Is 2022 the year the electric hot hatch reigns supreme?
We look into whether 2022 and whether one of these super stylish and innovative pocket rockets could tempt drivers over to the EV side?
Honouring Wales’ only Formula One Driver – Tom Pryce
It’s been 45 years since we lost Wales’ only Formula One driver, but his journey to the highest form of motorsport will be forever remembered.
Web Wednesdays – Your Weekly News Update
Your weekly dose of the stories that have caught our eye. From technology news to the latest vehicle releases and everything in between.
If youāre not creating video content with your stock vehicles – you should be!
It’s possibly the most important part of showcasing your vehicles online, but many dealerships still aren’t taking advantage of video content!
Grey remains most popular car colour fourth consecutive year
Choosing the shade of your next car is always difficult, but it seems one shade remained the go-to for 2021!
Web Wednesdays – The biggest updates to Instagram coming your way!
In this special edition of Web Wednesdays, we are taking a closer look at some of the huge changes that are happening to Instagram over the next few months.
Web Wednesdays – February Week Two
We are into the second week of February already, and we are on the cusp of potentially the biggest week of updates from the world of motorsport!
Why You Can’t See Your Own Ads
It’s a question we hear a lot, but there’s often a pretty simple reason as to why you can’t see your ads – here’s a few suggestions!
Why Viral Songs and Reels are a Recipe for Success
Reels are arguably the most important element within Instagram now, so we dissect the value of adding trending music into your posts.
Web Wednesdays – January Week Four
This week, we look at the future of supercars, Instagram’s newest feature and two brands that are going back to the future!
Physical and Mental Performance with Team BRIT’s Andy Tucker
We sat down with Team BRIT racer Andy Tucker talking all things performance and his racing childhood!
Web Weds – ANALYSIS – Is this the year for EVs to overtake petrol?
In this one-off special episode of Web Weds, we take a look at whether 2022 could be the most important year in history for the EV.
How to stay up to date with social media news
Keeping up with new changes on the various social media platforms is essential to staying ahead on the world’s biggest platforms.
Web Wednesdays – January Week Two
We never thought we’d be seeing such juicy news in what is usually the quietest of months! 2022 is already looking like it’s going to be a very busy year for all things automotive and tech!
Our Favourite Automotive Podcasts
We take a look through some of our favourite automotive podcasts and their most iconic episodes.
Web Wednesdays – New Year, New News!
We’re back! 2022 is very much in full swing, and the roller coaster that was ’21 can finally be put behind us, but not before we take a quick look over some announcements that you might have missed over the festive period!
Web Wednesdays – December Week Three
Your weekly dose of the stories that have caught our eye. From technology news to the latest vehicle releases and everything in between.
Web Wednesdays – December Week Two
We’re getting closer and closer to the festivities, but before all of that let’s give you the latest news!
Web Wednesday – What makes a viral video?
We take a look at the shortlist for the coveted ‘World Car of the Year’ award and delve deeper into the news that Instagram may never be the same again!
Our favourite cars of 2021
Whilst it’s been a roller coaster of a year for the car industry, we choose the cars that caught our eye in 2021!
Web Wednesdays – December Week One
We take a look at the shortlist for the coveted ‘World Car of the Year’ award and delve deeper into the news that Instagram may never be the same again!
Web Wednesdays – November Week Four
Weāve made it to the end of November, and despite heading head-first into the season of freezing temperatures and gifts galore, the news is certainly hotting up!
Web Wednesdays – November Week Three
We are now deep into November, and heading straight towards the festivities! Whoās excited? We certainly are!
Web Wednesdays – November Week Two
An awful lot of time and thought often goes into creating the perfect name for a car, and whilst some brands get it exactly right, others aren’t quite so well received!
Web Wednesdays – November Week One
Welcome back to another episode of Web Wednesday, your one stop shop for all the very latest news in the world of anything with four wheels and technology.
Who’s winning the Google search battle – Electric or Petrol?
With more pressure on consumers and brands to make the switch to EVs, we analyse the data behind the searches.
Web Wednesdays – Halloween Special
Itās that time of year again, spooky season! Hold onto your hats everyone, weāve got plenty of treats and the odd trick in this weekās episode of Web Wednesday, let the spookathon commence!
Web Wednesdays – October Week Three
The seemingly never-ending month of October continues, and as we head deeper into spooky season the news is really ramping up.
Four ways to Improve your Used Car Photography
Weāve outlined some super simple tips on how to ensure your used car listings really bring the views!
Web Wednesdays – October Week Two
Another huge week of updates, including an insight into the freshly launched Windows 11 and a brand new Lotus coming our way!
Web Wednesdays – October Week One
Welcome to the first Web Wednesday of October! The nights are drawing in, the temperature is plummeting, but the news is still toasty!
The very best memes from Facebook, Instagram and WhatsApp’s outage
Has a car ever left you wishing you never parted ways with it? Trust us, there’s some in this list that will surprise you with what their worth today!
Cars you wish you’d bought and never sold
Has a car ever left you wishing you never parted ways with it? Trust us, there’s some in this list that will surprise you with what their worth today!
Web Wednesdays – September Week Five
Weāve got another huge set of tasty news to go through this week, including some breaking news from one of Britain’s finest car brands. Are you ready?
Web Wednesdays – September Week Four
Wednesday has come around again already, and weāre here to bring you some news from a very busy week for the motor trade!
Web Wednesdays – September Week Three
It’s a big week for releases! In this article, we take a look at one of Nissan’s most iconic models, as well as all the latest from that questionable Apple keynote!
Web Wednesdays – September Week One
There’s an awful lot of news to get through, but this week Elliot looks into the future of petrol with the U.K rollout of the new E10 fuel!
Can you purchase a motorcycle entirely online?
Just how easy is it to find, enquire and purchase a new motorcycle entirely online? Well, as our HR Manager Sally found out, slightly more difficult than planned!
Web Wednesdays – June Week Four
Sit back, grab a coffee and let Elliot guide you through all the latest bits of news for this week, featuring some good news for Goodwood, Germany’s finest and a request from us at AdFeeder!
Web Wednesdays – June Week Three
When we say Web, you say Wednesday! We bring you all the things you might have missed from a busy week of announcements and news!
Web Wednesdays – June Week Two
The sun is out, the news is fresh and it’s Wednesday afternoon already – you know it’s time for another round of Web Wednesdays!
Web Wednesdays – June Week One
Fresh from a scorching bank holiday weekend, we bring you all the latest things from the ever-changing world of tech, cars and motorsport!
Web Wednesdays – May Week Four
It’s hard to believe we are in the final few days of May already! Here’s this week episode, where we bid farewell to a motoring icon, and discuss a strange supercar trend!
Web Wednesdays – May Week Three
As we edge closer to the end of another month, this week’s Web Wednesday has plenty of stories you may have missed from the world of automotive and tech!
The What, Why and How of Collection Ads for Car Dealers
With consumers spending more time now than ever on social media, Facebook have identified a need for bridging the gap between discovery and purchasing – making the consumer journey as seamless as possible.
Web Wednesdays – May Week Two
This week’s episode is another cracker, with our fourth feature almost guaranteeing a smile! We’ve got new Porsches, new Apple products and the usual tech talk, enjoy!
Web Wednesdays – May Week One
This week’s week’s article features a brand new look for the Tesla Model S, another new Instagram feature and the ever-changing future of taxis!
Everything You Need to Know About Google Phasing Out Broad Match Modifier
Back in February 2021, Google announced that they had expanded the Phrase match type, and that Broad match modifier would be retired – but what does that mean for advertisers currently using Broad match modified keywords?
Shedding some light on Dark Social
Online content can be shared in two ways: a reader can either use a share button provided or copy and paste a link to the content onto their social media platform.
Web Wednesdays – April Week Three
We are ploughing through the month of April and there’s plenty of news to get through! This week’s episode features some more news on MINI’s radical new models and that Facebook scandal!
Web Wednesdays – April Week Two
We are ploughing through the month of April and there’s plenty of news to get through! This week’s episode features some more news on MINI’s radical new models and that Facebook scandal!
Web Wednesdays – April Week One
After a busy weekend of eating copious amounts of chocolate eggs, weāre back for our first look at Aprilās Web Wednesdays!
AdFeederās newest partnership helps a disabled driver pursue his racing dream.
After finding ourselves incredibly inspired by Andy Tuckerās story, we are delighted to announce our exciting new partnership with Team BRIT as one of Andy Tuckerās sponsors.
Web Wednesdays – Is it still March?!
March has felt like one extremely long month, but news from the world of automotive and tech doesn’t seem to be showing any sign of slowing! Here’s a Spring edition of Web Wednesdays!
Verifying your Google Ads account
Google’s verification process has officially begun, with accounts being notified that they need to verify by April 21st 2021 – but what does that mean for you?
Web Wednesdays – March Week Four
As we round off another month of 2021, this Web Wednesdays contains a potential new rival for Tesla, and some more updates on that pesky iOS 14 update!
Web Wednesdays – March Week Three
A week of mixed emotions in this edition, expect a healthy dose of Apple rumours and news from an icon of the motoring world!
Web Wednesdays – March Week Two
The weeks seem to be ticking by, but as ever there’s no shortage of updates and gossip from the world of automotive and technology!
The social media trends of 2021
Trends come and go, and in the ever-changing world of social media they seem to whizz by in an instant! In this article, we take a look at what 2021 might look like for users and social media platforms.
Web Wednesdays – March Week One
As always, we are back with another dose of weekly news from the world of automotive and tech. Be prepared, this one is busy!
Web Wednesdays – February Week Four
We’ve finally made it to the last week of February, but there’s no let up in the exciting news from the world of tech and automotive!
Web Wednesdays – February Week Three
The week of love, heartbreak and one of the strangest dating apps you’re ever likely to see! Read more to find out what this week’s Web Wednesdays has in store!
Ā What exactly does Google know about you? Here’s how to check
Itās no secret that search giant Google has ways to learn as much information as possible about its users, and in turn giving them a better and more accurate experience.Ā
Web Wednesdays – February Week Two
New cars, new tech, records broken – it’s all going on in this week’s Web Wednesdays!
Web Wednesdays – February Week One
We are finally into a new month, which means a whole new set of news to digest! This week, we patiently anticipate the 2021 F1 liveries and report on how lockdown 3.0 isn’t all bad news…
Web Wednesdays – January Week Four
How is it still January?! Nevertheless, the tasty automotive and tech news keeps coming thick and fast! This week we imagine our dream F1 circuits and celebrate a very special birthday!
Web Wednesdays – January Week Three
This week’s Web Wednesdays is a good one – If you’re looking for the ultimate garage ornament, or want to know more about an app that will change car ownership forever, you’d better get clicking!
Web Wednesdays – January Week Two
Another week, another batch of exciting news to dive into! This week, WhatsApp find themselves in hot water, and we finally get some good news from the world of car sales!
Web Wednesdays – January Week One
We’re back for another round of Web Wednesdays! In this, the first of 2021, we look at Tesla almost breaking more records and Google testing out a short video update!
Web Wednesdays – December Week Four
This week’s edition has all the emotions! From Google looking back over this year, to a brand rich in racing heritage set to make a comeback, we can’t wait to find out next week’s news!
Lessons for car dealers to take from the covid-19 pandemic
The initial UK-wide lockdown sparked panic across the country, resulting in many car dealers shutting shop and waiting it out. In this blog post, we’re taking a look at the lessons car dealers should take from that period.
How to carry out a Social Media Audit
Not nearly as dramatic as the name suggests, a social media audit is simply a way for car dealers to get an overview of their online social media channels and see whatās working and what can be improved upon.Ā
Web Wednesdays – December Week Three
This week’s edition has all the emotions! From Google looking back over this year, to a brand rich in racing heritage set to make a comeback, we can’t wait to find out next week’s news!
Why your business should be on TikTok
Weāve outlined some key points for setting up a TikTok account in this article, as well as a background into what has made this app so successful.
Web Wednesdays – December Week Two
This week, we discover a huge increase in Google searches for vans and how Snapchat is desperate to keep up with its social media rivals! š„
Web Wednesdays – December Week One
In this, the first Web Wednesday of December, we look at an entirely new advertising opportunity from Youtube, as well as a shocking teaser from MINI!
Web Wednesdays – November’s final week
As we look back over the month of November, itās been one of record breaking figures and exciting new releases, with only a slight bit of controversy thrown in for good measure!
Black Friday 2020 opportunities for car dealers
Increased online behaviour could present a wealth of opportunities for car dealers over Black Friday 2020
The BMW Garmisch: A lesson in automotive design
Exploring Gandini and Bertone’s design concept behind the exceptional BMW Garmisch
AdFeederās Showroom Showcase ā Girardo & Co
If youāre going to sell cars, you may as well make sure you sell the very best money can buy right?
Why Bounce Rate Doesnāt Matter
Should car dealers stop obsessing about bounce rate? Why having a low or high bounce rate means nothing its own.
AdFeeder’s Showroom Showcase – Duke of London
Is the Duke Of London showroom the most icon dealership showroom in the UK. Let’s take a look.
Download our Google My Business step by step guide
Download our FREE Car Dealer guide to optimising your Google My Business listing and getting free traffic to your wesbite.
Google announces 2% surcharge
Google announce a 2% surcharge on their platform in the UK as of 1st November due to the Digital Services Tax.
The Most Memorable Car Ads ā Bethās Choice
Our Digital Strategist, Beth Dwyer explains why this Passat advert is her most memorable car ad.
WATCH: The Ultimate Throwback Motorsport Youtube Channel
The Ultimate Throwback Motorsport Youtube Channel sharing motorsport footage from the 80s. 90s and 2000s
The Most Memorable Car Ads ā Elliotās Choice
AdFeeder Brand and Product Manager, Elliot Newton finally picks his favourite car ad from a host of worthy contenders
The Most Memorable Car Ads ā Lucyās Choice
Agency Head, Lucy Pai chooses her favourite car ad and openly confesses her “fashion first” philosophy.
How Instagram Has Changed the Way in Which People Buy Cars
AdFeeder Brand and Product Manager, Elliot discusses “How important is it for car dealers to use Instagram?”
Why bidding on your brand can lead to sales
Every business is looking for ways to boostĀ PPCĀ performance and come up with a magical formula that creates leads and sends sales soaring. Bidding on brand is a hotly debated subject in the world of digital marketing. In this article, weāll explore the benefits of bidding on your company name to drive traffic, increase the quality
Curation vs Creation
A brief summary of creation vs curation So youāre sat creating your marketing plan, it might be for the month ahead, a week ahead or even for the following year, but youāre faced with the daunting task of having to plan for every single piece of content, let alone any curve balls that might come
Instagram releases Reels ā And itās just like TikTok
Itās no secret that TikTok has made headlines around the world lately. For better or worse, the platform has been on the lips of users, fans, investigators and politians alike.Ā TikTok was launched in September 2016, and in the three years since its launch, itās safe to say that it has exploded in popularity. TikTok has
Google announces 2% surcharge
Yesterday Google announced that they are imposing a 2% surcharge on their platform in the UK as of 1st November due to the Digital Services Tax. This news comes just after Amazon announced their plan to increase sellersā fees earlier this month in response to the tax rise brought in by the British government. The