Traditional Google Ads rely on strict keyword match types, giving you control over what triggers an ad. However, Performance Max and Vehicle Listing Ads do away with keywords entirely

It is incredibly frustrating when Google Ads tells you a link is broken when you can click on it right now and watch the page load perfectly.

Why nobody can predict cost per sale and why it’s not easy even after they’ve worked with you.

We’ve been reviewing a report from Search Engine Land regarding how the system now finds customers

If you run a dealership, the holy grail of digital advertising is connecting online ad clicks to actual boots on the ground.

How to give AdFeeder access to your Google Search console to avoid AdFeederConverts tracking number issues.

You’ve likely asked the question yourself, or had it asked by one of your team… “Are we paying for customers who would have found us anyway?”

Google Ads now aims to maximize your total business profit by understanding the value of all important customer actions

Implementing offline conversion tracking requires a bit of setup, but the payoff is well worth the effort. Here’s a breakdown of the process:

The launch of Google Vehicle Ads marks a transformative moment for the automotive advertising industry and Google Search pay-per-click (PPC) advertising.