After being involved with digital marketing for over 25 years and holding several senior and directorial roles in digital marketing, it comes as no surprise that Dave is widely regarded as an authority on paid search and PPC in particular.
When you ask a prospective ad agency, “What will my cost to sell a car be?” It is a completely fair question. You need to know your numbers to run a business. But if an agency gives you an exact percentage or amount before they even launch your ads, they are lying to you. Here
We've been reviewing a report from Search Engine Land regarding how the system now finds customers
If you run a dealership, the holy grail of digital advertising is connecting online ad clicks to actual boots on the ground.
How to give AdFeeder access to your Google Search console to avoid AdFeederConverts tracking number issues.
You’ve likely asked the question yourself, or had it asked by one of your team… "Are we paying for customers who would have found us anyway?"
Google Ads now aims to maximize your total business profit by understanding the value of all important customer actions
Implementing offline conversion tracking requires a bit of setup, but the payoff is well worth the effort. Here's a breakdown of the process:
The launch of Google Vehicle Ads marks a transformative moment for the automotive advertising industry and Google Search pay-per-click (PPC) advertising.
Using digital advertising tools like GVA is important for enhancing online presence, engaging with in-market shoppers, and boosting dealership performance
Monitoring key performance indicators (KPIs) is essential practice for automotive dealerships
