dave

After being involved with digital marketing for over 25 years and holding several senior and directorial roles in digital marketing, it comes as no surprise that Dave is widely regarded as an authority on paid search and PPC in particular.

Conversion Tracking has changed

Google Ads now aims to maximize your total business profit by understanding the value of all important customer actions

How to Implement Offline Conversions

Implementing offline conversion tracking requires a bit of setup, but the payoff is well worth the effort. Here's a breakdown of the process:

Google Vehicle Ads in the UK

In the ever-evolving landscape of digital marketing, Google continues to spearhead innovations that reshape industries. The latest game-changer? Google Vehicle Ads

Why Bounce Rate Doesn’t Matter

Should car dealers stop obsessing about bounce rate? Why having a low or high bounce rate means nothing its own.