After being involved with digital marketing for over 25 years and holding several senior and directorial roles in digital marketing, it comes as no surprise that Dave is widely regarded as an authority on paid search and PPC in particular.

Google Vehicle Ads in the UK

In the ever-evolving landscape of digital marketing, Google continues to spearhead innovations that reshape industries. The latest game-changer? Google Vehicle Ads

Why Bounce Rate Doesn’t Matter

Should car dealers stop obsessing about bounce rate? Why having a low or high bounce rate means nothing its own.

Why bidding on your brand can lead to sales

Every business is looking for ways to boost PPC performance and come up with a magical formula that creates leads and sends sales soaring. Bidding on brand is a hotly debated subject in the world of digital marketing. In this article, we’ll explore the benefits of bidding on your company name to drive traffic, increase the quality

Curation vs Creation

A brief summary of creation vs curation So you’re sat creating your marketing plan, it might be for the month ahead, a week ahead or even for the following year, but you’re faced with the daunting task of having to plan for every single piece of content, let alone any curve balls that might come