After being involved with digital marketing for over 25 years and holding several senior and directorial roles in digital marketing, it comes as no surprise that Dave is widely regarded as an authority on paid search and PPC in particular.
Every business is looking for ways to boost PPC performance and come up with a magical formula that creates leads and sends sales soaring. Bidding on brand is a hotly debated subject in the world of digital marketing. In this article, we’ll explore the benefits of bidding on your company name to drive traffic, increase the quality
A brief summary of creation vs curation So you’re sat creating your marketing plan, it might be for the month ahead, a week ahead or even for the following year, but you’re faced with the daunting task of having to plan for every single piece of content, let alone any curve balls that might come
It’s no secret that TikTok has made headlines around the world lately. For better or worse, the platform has been on the lips of users, fans, investigators and politians alike. TikTok was launched in September 2016, and in the three years since its launch, it’s safe to say that it has exploded in popularity. TikTok has