Out of Scope Calls or Leads
Traditional Google Ads rely on strict keyword match types, giving you control over what triggers an ad. However, Performance Max and Vehicle Listing Ads do away with keywords entirely
dave
After being involved with digital marketing for over 25 years and holding several senior and directorial roles in digital marketing, it comes as no surprise that Dave is widely regarded as an authority on paid search and PPC in particular.
Why Does Google Ads Tell me My Links are broken when they’re not?
It is incredibly frustrating when Google Ads tells you a link is broken when you can click on it right now and watch the page load perfectly.
Why you should never trust an agency that Guarantees your exact cost to sell a car
Why nobody can predict cost per sale and why it's not easy even after they've worked with you.
Why Google’s New AI Strategy Changes Everything for UK Car Dealers
We've been reviewing a report from Search Engine Land regarding how the system now finds customers
From Click to Test Drive – Understanding Google Store Visits for Dealers
If you run a dealership, the holy grail of digital advertising is connecting online ad clicks to actual boots on the ground.
How to give AdFeeder “owner” access to your Google Search Console Account
How to give AdFeeder access to your Google Search console to avoid AdFeederConverts tracking number issues.
Google announce brand conversion tracking
You’ve likely asked the question yourself, or had it asked by one of your team… "Are we paying for customers who would have found us anyway?"
Conversion Tracking has changed
Google Ads now aims to maximize your total business profit by understanding the value of all important customer actions
How to Implement Offline Conversions
Implementing offline conversion tracking requires a bit of setup, but the payoff is well worth the effort. Here's a breakdown of the process:
The Future of Google Search PPC in the Wake of Google Vehicle Ads Launch
The launch of Google Vehicle Ads marks a transformative moment for the automotive advertising industry and Google Search pay-per-click (PPC) advertising.
