With consumers spending more time now than ever on social media, Facebook have identified a need for bridging the gap between discovery and purchasing - making the consumer journey as seamless as possible.
Back in February 2021, Google announced that they had expanded the Phrase match type, and that Broad match modifier would be retired - but what does that mean for advertisers currently using Broad match modified keywords?
The initial UK-wide lockdown sparked panic across the country, resulting in many car dealers shutting shop and waiting it out. In this blog post, we're taking a look at the lessons car dealers should take from that period.
Not nearly as dramatic as the name suggests, a social media audit is simply a way for car dealers to get an overview of their online social media channels and see what’s working and what can be improved upon.