Welcome to AdFeeder’s web Wednesdays, your weekly dose of the latest news and stories that have caught our eye. From technology news to the latest vehicle releases and everything in between, we aim to bring you a quick run down of what you need to know each week.
We’ve made it to the end of November, and despite heading head-first into the season of freezing temperatures and gifts galore, the news is certainly hotting up!
TikTok celebrates its best creators
Around this time of year, we always see our most used social platforms giving us a rundown of what we’ve searched, listened to and interacted with in minute detail. Spotify’s Year in Review is always highly anticipated, mainly to see which embarrassing singalong music has crept its way into your most played list, but it seems TikTok are now jumping on the bandwagon too.
Rather than giving viewers a rundown of the accounts they’ve interacted with the most, TikTok have decided to gather up a diverse selection of the ‘best in class’ of 2021 and created a selection of super handy tips for creatives and business alike to learn and extend their potential reach.
Amongst the list were some of the apps most successful creators and the businesses that created partnerships with them, including @angryreactions and Pizza Hut and Kurt Schieder joining forces with Volkswagen to name just a few.
This is the one that caught our eye, as both the creator and the brand were brave enough to go completely against the norm when creating this campaign. Sometimes it takes an outside perspective to get the message across. So when VW launched its ID.4 electric vehicle, the carmaker didn’t turn to the usual auto influencers, or even auto-focused creators on TikTok. As mentioned by Kimberly Gardiner, Senior Vice President of Marketing at Volkswagen, stating that they looked at TikTok as a platform to leverage massive audiences across food, music, and science, reaching our target consumer in an unexpected way.
Kurt Schieder created a song from the car’s chimes and other sounds, creating a 10 second ad that more than exceeded Volkswagen’s expectations – using TikTok’s full screen TopView ad slot that runs when the app first opens, it hit 65 million impressions in just 24 hours. As a result, VW immediately enlisted the platform for the launch of its Taos SUV.
Ferrari unveil another new Icona model
Next up, we head to Modena, and a truly crazy looking Ferrari. The brand is set to expand its range of ultra-exclusive Icona models following the launch of its new £1.68m Daytona SP3. The V12-powered Daytona is inspired by the Ferrari sports prototypes that raced in the late 1960s and early 1970s, and follows in the wake of the Monza SP1 and SP2, which took their barchetta cues from cars such as the 750 Monza sports racer of the 1950s. At the launch of the new Daytona in Florence, Ferrari’s leaders made it clear there’s room for further expansion of the Icona range, with chief communications and marketing officer Enrico Galliera saying there are “four or five potential concepts we could work on”.
The limited-run Icona series is designed to appeal directly to Ferrari’s regular customers and adopts a novel approach, as the models are led by style and design rather than ultimate performance – they’ve emphasised that this is not a supercar.
Is your business ready for Black Friday?
Our main topic today is around every shoppers favourite day – Black Friday. Every year it seems the date and the dealers get more exaggerated.
The UK takes Black Friday quite seriously. Due to the impact of the coronavirus pandemic, 2020 saw a significant drop in the total value of Black Friday spending in the country, but in 2021, consumers are forecast to spend a record amount over the Black Friday weekend in the UK, most of which will be through online channels. Compared to the previous year, growth in Black Friday spending is forecast to be over 20 percent for online sales. Total forecasted spending over this coming weekend is set to be a staggering 9.42 billion.
For car dealerships, it’s a great time to start shifting some stock and building lasting customer relationships, so here’s a few things to keep in mind when the big day comes around. By now, if you are participating in Black Friday, you should have already created some artwork and mapped out the specifics of each deal, next you need to ensure your pages are ready for conversions.
- Make sure your product pages have clear calls to action and contain everything they need to make an informed purchasing decision. This could be something like a reserve now button or a direct link to tracked phone numbers or email addresses.
- Black Friday is also a great time to be clingy, which sounds weird but hear me out. If you are lucky to get an influx of new visitors you want to leave a lasting impression, even if they don’t buy from you on the day. Implement retargeting adverts, or tracking pixels for social media and make sure you can still convert long after Black Friday has passed with some timely and relevant remarketing.
- It’s also massively important to spend time connecting with any potential new customers you’ve gained. After the dust has settled on Black Friday, send over some incentive-driven newsletter emails, push them to follow you on your social channels or follow up with review invitations to generate that all-important user-generated content.
Or, if you don’t fancy being a part of Black Friday, don’t! It seems there is more pressure than ever on businesses to participate, but the reality is no one is forcing you to do it. Whilst Black Friday seems to be here to stay, some are actually making a point of not following the crowd.
We hope this helps you and if you have any questions do not hesitate to drop us a DM!
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Elliot is our resident tech-lover and petrolhead, who is in charge of spreading AdFeeder to the masses! Having previously worked with brands such as Porsche and BMW, Elliot specialises in content creation and social media.