Web Wednesdays – December Week One

Welcome to AdFeeder’s web Wednesdays, your weekly dose of the latest news and stories that have caught our eye. From technology news to the latest vehicle releases and everything in between, we aim to bring you a quick run down of what you need to know each week.


The seven contenders for motoring’s biggest award


2022 is set to be a landmark year for the motor industry, with consistent uncertainty around semiconductor chips the market really has taken a battering, but it hasn’t stopped the world’s biggest car manufacturers pushing the boundaries further and further. 

This year, an incredible six out of the seven cars shortlisted for World Car of the Year are fully electric, with only the Peugeot 308 being the odd one out. The other six include the Cupra Born, Ford Mustang Mach-E, Hyundai Ioniq 5, Kia EV6, Renault Mégane E-Tech, and Skoda Enyaq.


It is in direct contrast to last year’s list, which contained only two exclusively electric cars, the Volkswagen ID 3 and Fiat 500 Electric.

Autocar is one of the Car of the Year’s nine sponsoring publications. The 2021 winner was the Toyota Yaris, preceded by the Peugeot 208 in 2020, Jaguar’s I-Pace in 2019 and the Volvo XC40 in 2018. 

Who do you think will be crowned the overall winner?

Instagram is about to drastically change


Next we wanted to talk about Instagram, and some BIG changes that are happening over the next few months. The future of the app is likely to be filled with movement, not stills. It’s no secret that the focus has well and truly shifted to short-form video content over photographs recently, but it seems in order to keep the younger audiences returning to the app the emphasis really is on video. 

Soon, your main Instagram feed will be a combined display of relevant image posts, Stories, Reels and Video content, all displayed in a full-screen, swipeable UI – much like TikTok. 


You might have noticed that IG Stories is now allowing 60 second videos too, which correlates with this big push to become a more video orientated platform. It comes as Meta seem to be losing their footing at the top of the social media landscape, with TikTok showing absolutely no sign of slowing down amongst younger audiences particularly. 

Meta has been heavily pushing an entirely new ‘virtual world’, combining eCommerce, entertainment and information all into one management segment that can be displayed through VR headset or some strange looking AR glasses, the issue is whether users will care enough about Instagram or Facebook enough to want to try it out. All of these new elements become a harder sell if young people would prefer not to spend their time in Meta’s apps, because they’re simply not the cool place to be anymore.

Many media experts believe that the traditional Instagram news feed of static posts and videos to be on the way out very soon. 



Elliot NewtonWeb Wednesdays – December Week One