What Are Google Vehicle Ads Google Vehicle Ads (GVA) are a performance-based, lower-funnel (drives purchases among shoppers who show a potential to buy) ad format, which allows automotive advertisers to promote their entire stock to shoppers looking for vehicles on Google. The formatting for the advert is pictured below. Taking customers to the vehicle description
Monitoring key performance indicators (KPIs) is essential practice for automotive dealerships to maintain excellence and achieve sustainable growth. These KPIs offer valuable insights into performance, enabling managers to make data-driven decisions that optimize sales strategies and operations. By benchmarking their performance against industry standards, dealerships can remain competitive and enhance their overall performance. Online Lead Response Time
Setting up your My Business Google account is the greatest step to success in getting more traffic to your dealership in person and online. With this profile, you can enhance your online visibility by appearing in Google search results and Google Maps, making it easier for potential customers to find you. The Set-Up This part
Effective communication with your account manager is crucial. However, determining what questions to ask can sometimes be a daunting task. We will discuss six fundamental questions that you can ask your account manager. These questions will help provide valuable insights and optimise your marketing strategies. Maximizing Budget Consider asking your account manager for guidance on optimising your budget.
