Setting up your My Business Google account is the greatest step to success in getting more traffic to your dealership in person and online. With this profile, you can enhance your online visibility by appearing in Google search results and Google Maps, making it easier for potential customers to find you.
The Set-Up
This part is relatively simple, visit Google My Business and on their home page you can find the ‘Manage Now’ button. Sign in or sign up both are free. Enter your dealership name, it should show in the dropdown menu select it. Not there? no worries, click ‘Add your Business’. After, you will need to add a few details about your dealership:
- Address
- Contact Information
- Business Category
The verification process is fairly simple. Google will send a postcard with a code to your dealership address and enter the code. There are alternatives like receiving a phone call or instant verification if your business is eligible. There you have it a verified Google Business Account.
Selecting Business Category
choosing your business category is crucial to Google knowing who to send your way. If Google understands what you sell it will send the buyers your way. The most relevant category is ‘Car Dealer’ but we can always be more specific. Only sell one brand? Put that in the category ‘Electric Car Dealer’ or ‘Used Car Dealer’. A precise Category leads to specialised customers.
Optimising Your Profile
Here we will help you make the most of your Google Business profile to make it as appealing and informative as possible to potential customers. Here are some key optimization tips:
- Adding high-quality photos of your dealership, including the exterior, interior, showroom, and vehicles. Visual content can significantly impact a customer’s perception of your business.
- Write a compelling business description highlighting your dealership’s unique selling points, such as your extensive inventory, competitive pricing, exceptional customer service, or special promotions.
- Specify your business hours accurately, including any variations for holidays or special events. This ensures that customers know when they can visit or contact your dealership.
- Provide information about accepted payment methods, financing options, and any additional services you offer, such as maintenance and repairs.
Manage Reviews:
Customer reviews play a significant role in shaping your dealership’s reputation and influencing potential buyers. Encourage satisfied customers to leave positive reviews on your Google Business Profile, and respond promptly and professionally to all reviews, addressing any concerns or feedback.
Utilize Additional Features:
Please take advantage of the additional features of Google’s My Business to enhance your profile further. This includes posting updates about new arrivals, special offers, or upcoming events, and creating exclusive offers for customers who find you through Google.
Monitor Performance:
Regularly monitor the performance insights provided to track how customers find and interact with your dealership online. Use this data to evaluate the effectiveness of your profile and make adjustments as needed to improve your online visibility and engagement.
By following these steps and implementing best practices for optimizing your Google Business Profile, you can strengthen your online presence, attract more qualified leads, and drive sales for your car dealership. Don’t miss out on the opportunity to connect with customers in your local area and beyond through Google My Business. Get started today and watch your dealership thrive in the digital landscape.
