Web Wednesdays – September Week One

Welcome to AdFeeder’s web Wednesdays, your weekly dose of the latest news and stories that have caught our eye. From technology news to the latest vehicle releases and everything in between, we aim to bring you a quick run down of what you need to know each week.

Sit back, grab a coffee and let Elliot guide you through all the latest bits of news for this week, featuring AMG’s first ever hybrid, and the ongoing debate around whether electric cars really are the future.


Say hello to the AMG with an exceptionally long name


As always, let’s get stuck right into it, and we start with a new era of performance for one of Germany’s finest car brands. With more and more pressure on brands to make the move to electric, combined with the pressure from enthusiasts to create a car that is as engaging as it is economical, the wizards at the Mercedes Benz AMG sector might have just cracked it.

It’s called the AMG GT 63 S E Performance Coupé – catchy i know. But if there’s one figure to remember from this, it’s this one – 831 horsepower.

AMG’s first plug-in hybrid model supplements the reserves of the twin-turbocharged 4.0-litre petrol engine with a 201bhp electric motor on the rear axle, which has derived from the hybrid drivetrain of Mercedes-AMG’s Formula 1 racer, it’s said to give optimised weight distribution and the quickest possible deployment of torque. Fancy.

Pricing and availability details have yet to be confirmed, but expect a sizeable premium over the £141,855 commanded by the standard GT 63 S 4-Door Coupé.


Bring your office to your bedroom, if that’s what you’re into


Next we head to Facebook, and Zuckerberg’s grand plan to make having a meeting and plan ideas even easier. It’s called Horizon Workrooms, a VR workspace for teams to connect, collaborate and create. Meet teammates across the table, even if you’re across the world—and transform your home office into your favourite remote meeting room. It’s gone down a massive hit, as you would imagine…

This screams one of those products that is used once, no one can pick up the pen for the virtual whiteboard and once the meeting has finished, it’s turned off and never used again. Was having a meeting over zoom or, i don’t know in person really that bad?



Is cleaner petrol just as efficient as electric power?


Today is the day that E5 petrol is no more, and is replaced with a sparkly and squeaky clean new version, called E10. 

E10 looks set to revolutionise the current cars we own, providing your car is eligible that is. The numbers do look impressive, pumps up and down the country will now serve greener E10 petrol which could cut transport emissions by the equivalent of taking 350,000 cars off the road each year.

Now the question is, if a cleaner petrol can be produced this quickly, and we understand that there’s clearly been years of indepth research has gone into it, but is the push for electric cars really that important now? There’s been plenty of talk about how much pollution is actually emitted in the creation of electric cars, not to mention the amount of new machinery and imminent danger that’s involved. 

Let’s look at the new Honda E, starting at £28,500, with a range of 140 miles at an absolute maximum. In five or ten years time when the battery has been filled and emptied thousands of times, is it possible to hold that same 140 mile range figure? Petrol doesn’t have this issue, it’s been proven to last for decades without ever damaging the car its put in, that’s why it’s been so heavily used. 

Now i’m not saying petrol is the answer, despite owning a 31 year old Mercedes that spends an awful lot of time drinking petrol, i love the idea of electric cars. I love the get in and go nature of an EV, not to mention the sheer mind-blowing amount of technology that’s been squeezed into them, it’s just whether there’s a space for both ultra efficient petrol cars to run alongside electric cars, at least until this mythical infrastructure is ready for the ‘electric revolution’. 

As always, we welcome your comments on this one. We are living through a truly unique era of the automotive industry right now, with brands all racing to become fully electric, but is the answer really in electricity? Is it hydrogen, is it special zero emission petrol, is it something entirely different? I guess we’ll have to wait and see!



Elliot NewtonWeb Wednesdays – September Week One