We never thought we’d be seeing such juicy news in what is usually the quietest of months! 2022 is already looking like it’s going to be a very busy year for all things automotive and tech!
It’s been confirmed that Maserati will return to top-flight international motorsport in Formula E in 2023, to help showcase the planned electrification of its revamped road car range. The firm will join fellow Stellantis brand DS in the all-electric single-seater championship, and will be the first Italian manufacturer on the grid.
It’s a great move for Maserati, and will be its first international motorsport programme since the MC12 dominated the FIA GT Championship from 2004 until 2010. The aim is to help showcase the electrification of its road car range, where they are currently revamping its line-up, including the MC20 supercar, the forthcoming new Grecale SUV and next-generation GranTurismo and GranCabrio.
It’s the end of the road for DriveTribe
For many months the company has been facing significant industry challenges, which unfortunately aren’t going anywhere. The protracted global shortage of computer chips has caused a number of challenges for the automotive industry, and led to severe reductions in marketing budgets across the industry. This has made for an incredibly difficult operating environment for businesses like DriveTribe which are dependent on advertising.
“We, therefore, unfortunately will be bringing the DriveTribe and FoodTribe websites and apps, and the business behind them, to a close at the end of this month.”
However, it’s not all bad news. Richard Hammond will be keeping the DriveTribe community alive through their existing social media channels, which will remain very much in action. Richard is currently working on new projects including his Smallest Cog Workshop. Other favourites Jeremy and James will be with him every step of the way and may even make an appearance from time to time. Whether this will actually happen will all be revealed!
Elliot is our resident tech-lover and petrolhead, who is in charge of spreading AdFeeder to the masses! Having previously worked with brands such as Porsche and BMW, Elliot specialises in content creation and social media.