Welcome to AdFeeder’s web Wednesdays, your weekly dose of the latest news and stories that have caught our eye. From technology news to the latest vehicle releases and everything in between, we aim to bring you a quick run down of what you need to know each week.
We are finally into a new month, which means a whole new set of news to digest! This week, we patiently anticipate the 2021 F1 liveries and report on how lockdown 3.0 isn’t all bad news…
Grey is officially Britain’s most popular car colour
Grey has held on to its position as the UK’s favourite car colour for the third year running, being sported by nearly a quarter of new cars registered in 2020. A total of 397,197 grey cars were registered last year – making up 24.3 per cent of 2020’s new models. Black – which was the UK’s previous favourite car colour but lost its crown to grey in 2018 – came second and white completed a monotone podium.
According to the latest figures from the Society of Motor Manufacturers and Traders (SMMT), registrations of red cars dropped below 200,000 for the first time in a decade – the 147,222 new cars painted red in 2020 marked the colour’s worst performance since 1997.
Facebook are testing new exclusions for your ads
Despite already having an exclusion system in place, Facebook is testing a new version that will enable businesses to stop their ads appearing next to certain topics in the News Feed, based on their brand suitability preferences. Facebook currently offers exclusions for ‘news’, ‘politics’, ‘gaming’, and ‘religious and spiritual’ content for video campaigns. This new test relates to a whole different set of categories.
Facebook go into a little more detail here: “We are planning to test a solution that will allow an advertiser to select a topic, like ‘Crime and Tragedy’. That selection would help define how we’ll show the ad on Facebook, including News Feed. For example, a children’s toy company may want to avoid content related to a new crime show, so they could select the “Crime and Tragedy” topic.”
Average transaction value on used cars rise
Data is showing the average value of a used car bought online has risen to £7,530 during lockdown number three as consumer confidence in buying digitally increases. As customers become more used to the process of dealing with dealers digitally, the amount of money they are prepared to spend online has grown too, up from £5,600 from the first lockdown.
The data has been collected by Händler Protect, and its chief executive Lloyd O’Connor states: “For dealers offering click-and-collect or home delivery services, having a robust warranty in place makes a huge difference when selling to a customer they may never see. It gives our car dealers extra reassurance and they love the customer service we offer their clients, knowing if something goes wrong we’ll handle it for them.”
We are finally in the month of 2021 F1 releases!
The wait is almost over, Formula One is set to make its return with one of the most anticipated moments of the calendar: the livery reveal. So far only Alfa Romeo, McLaren and Mercedes have given dates for their 2021 F1 car reveals, with Aston Martin saying it will reveal its new car in February but has not revealed a date.
We’ve shared the most up-to-date release calendar below!
Elliot is our resident tech-lover and petrolhead, who is in charge of spreading AdFeeder to the masses! Having previously worked with brands such as Porsche and BMW, Elliot specialises in content creation and social media.