IG Creators Profile
Possibly the only destination you’ll need to find out the best performing music week by week. Much like the content within trending videos coming and going in terms of popularity, the music that performs well one week can be completely different the next.
This account is run and managed entirely by Instagram themselves, meaning the information is genuine and very insightful. The team releases a weekly rundown of the trending songs of that week, which allows you to jump on certain trends or create specific content based on those songs or sound effects.
Another fantastic resource to quickly jump on trends and growing sounds. The explore page is a curated feed filled with accounts that you don’t currently follow, but has content within it that Instagram feels you should follow or interact with. This is all down to the illusive Instagram algorithm, and ranks content based on how quickly it is being engaged or viewed. It can be quite difficult to get onto the explore page, and is not something that is usually set in stone, as no two explore pages are alike.
In other words, the selection of content on each Instagram user’s Explore page is based on:
- The accounts that someone already follows
- What the people an account follows like
- The types of posts an account engages with often
- Posts with high engagement
Now we admit this one is actually predominantly for IG Reels’ arch nemesis TikTok, but as the two social apps compete in very similar markets, more often than not content that appears on one will end up on the other. That’s also true with the trending songs too, where TikTok is a powerhouse in this area.
Songs can appear out of nowhere and see meteoric rises in a matter of hours – often songs which aren’t even brand new or charting. A great example of this the debut single by Edison Lighthouse from 1970, called “Love Grows (Where My Rosemary Goes)” – now featured in over 75 million videos across the app.
This handy website shows all of the current sounds that are trending on TikTok, where many of which can be searched for on Instagram.
Add in viral music on volume one
Here’s a sneaky little trick that can sometimes gain you some decent engagement figures. If you’ve created a video outside of the Reels creator menu, and have voice overs or background music already on it, the reel’s sound will appear as ‘original audio’, which often makes the discovery of the post extremely difficult. To stop this, head to the music section once you’ve added your Reel to the builder, search and choose a trending track, but ensure the volume is turned down to a minimum. Technically this means the track name will be shown in the music section and will rank among those videos – but we cannot guarantee success on this one!
So there we have it, some handy tips on how to maximise your Reel engagement and get the results your videos deserve! We’ve seen a huge growth in our content thanks to Reels, and it’s clear to see Instagram is favouring accounts that regularly post Reels.
Elliot is our resident tech-lover and petrolhead, who is in charge of spreading AdFeeder to the masses! Having previously worked with brands such as Porsche and BMW, Elliot specialises in content creation and social media.