Welcome to AdFeeder’s web Wednesdays, your weekly dose of the latest news and stories that have caught our eye. From technology news to the latest vehicle releases and everything in between, we aim to bring you a quick run down of what you need to know each week.
Say hello to the Lotus Eletre!
Let’s start with a big one – the Lotus Eletre. The brand’s first ever fully electric SUV, marking an entirely new era for the iconic British brand. Headline specs are over 600bhp from its electric motor, which can travel a quoted 370 miles on a single charge.
The Eletre has almost exactly the same footprint as the Lamborghini Urus, at 5105m long, 2131mm wide and 1630mm tall, but is roomier thanks to its long wheelbase.It is therefore a large car that caters to demand in China and the US (two crucial markets), although Lotus is also confident of strong uptake in mainland Europe and the UK, targeting a starting price of under £100,000. (A key point here!).
The looks? We’ll leave that up to you to decide!
Believe it or not – Instagram is bringing another huge update
Next we go to Instagram, and we have a question for you all -have you switched to the chronological feed yet? If so, enjoying it? Good. Well, don’t get too used to the layout, as it could potentially change all over again.
As you can see in this example, posted by app researcher Alessando Paluzzi, the experimental Instagram feed would include regular Feed posts, Stories and Reels all within a single flow.
Stories would be presented with a frame bar at the bottom of the display, indicating that you can swipe left to see the other frames, while videos have a progress bar instead.
Instagram is testing a new, fully-integrated home feed that would do away with the top Stories bar, and present everything in an immersive, full-screen, swipeable UI. Interesting!
The UK is getting more EV chargers
Elsewhere, The UK government has announced a plan to increase the number of public electric car chargers tenfold by 2030, the equivalent of “almost five times the number of fuel pumps on our roads today”.
Under the plans, operators will have to ensure drivers can compare prices and pay by contactless card. But the RAC said the chargepoint target “might sound impressive”, but it is concerned the number is “not going to be sufficient” for growing demand. The UK currently has 30,000 public electric vehicle charging points.
The Department for Transport said the number of chargepoints by the end of the decade would be the equivalent to almost five times the number of fuel pumps on UK roads today. A £500m fund will be used to build “high quality, competitively priced public chargepoints to communities across the UK”; a figure that includes £450m for the ‘Local Electric Vehicle Infrastructure’ fund aimed at boosting EV hubs and on-street charging for those without driveways.
A bold move, but one that needs to happen if we are all expected to adopt EVs!
Elliot is our resident tech-lover and petrolhead, who is in charge of spreading AdFeeder to the masses! Having previously worked with brands such as Porsche and BMW, Elliot specialises in content creation and social media.