Welcome to AdFeeder’s web Wednesdays, your weekly dose of the latest news and stories that have caught our eye. From technology news to the latest vehicle releases and everything in between, we aim to bring you a quick run down of what you need to know each week.
This week’s episode is another cracker, with our fourth feature almost guaranteeing a smile! We’ve got new Porsches, new Apple products and the usual tech talk, enjoy!
Porsche tease all-electric Macan
It was only a matter of time until we saw another electric vehicle from Porsche. The Taycan came and really brought the fight to Tesla, and its slightly bulkier Cross Turismo sibling set to raise the bar even higher. The market is incredibly busy for SUVs, both electric and regular combustion engines, but Porsche has a pretty strong advantage already with the Macan.
Since its release in 2014, the Macan has been the go-to if you’re after a refined, spacious and sporty SUV. Even in its base model, the Macan is a wonderful place to travel in, with plenty of optional extras to enhance the experience even further. The top of the line Macan Turbo offers blistering performance figures, 0-62mph in just 4.3 seconds and onto a top speed of 168mph, making it faster than cars far sportier and aerodynamic. All great news, but in a world where it’s becoming increasingly difficult to own a petrol guzzling car, an EV version might just be the best route for Porsche’s baby SUV.
After initial testing on the proving grounds of the Porsche Development Centre in Weissach, the well-camouflaged next-generation prototypes of the compact SUV are now heading outside Porsche premises for the first time. By the time the all-electric Macan is launched onto the market in 2023, it will have covered some three million test kilometres worldwide in varying conditions. The prototypes are able to incorporate the experience gained from countless previous test kilometres – driven in a virtual space.
Facebook to introduce a new ‘Are you sure’ feature
This is one of those features that really should be embedded into almost every social media platform to ensure the spread of fake information is eased to a minimum. It’s no secret that over the last few years the likes of Facebook, Twitter and Instagram have all come under intense scrutiny regarding their policies around the sharing of fake news and damaging content. Content that often spreads like wildfire during large political events or government awareness campaigns.
To combat this, Facebook has announced on Twitter that it will start testing a pop-up that asks users if they’re sure they want to share an article that they haven’t opened. The pop-up will prompt users to read the article, but they can also choose to continue sharing it if they want.
The pop-up is similar to Twitter’s, which it started testing in June 2020. Twitter’s implementation of the feature can be annoying to users who have read the article elsewhere and decide to share it when they see it pop up on their feed. But Facebook says the pop-up is meant to help people be more informed about the articles they share, likely as an attempt to combat the spread of misinformation the platform has struggled with in the past.
This is massively encouraging to see, as this is likely to dramatically ease the spread of false or misinterpreted information that often lures users in by click bait titles or imagery.
CUPERTINO, CALIFORNIA – April 20, 2021: Apple CEO Tim Cook with the all-new iMac lineup announced during a special event at Apple Park. (Photo by Apple Inc.)
Apple actually did create coloured iMacs
Now we’re not saying we could see into the future on this one, but we did actually share some news on Apple’s latest iMacs in a previous episode of Web Wednesdays. It turned out to be true, and we are just as amazed as you are. Coloured iMacs.
A little bit of history before we get stuck into the new versions. The iMac has not been offered in color options since 2003, with the original G3s being offered in colours like Strawberry, Blueberry, Lime, Grape, and Tangerine, which stunned the world with their style and individuality. It’s not often we see computers so colourful, especially back in 2003. Most were bulky boxes finished in a shade of beige similar to an old hearing aid, so these coloured G3s were welcomed with open arms. Thankfully, the look of a piece of technology has changed dramatically since 2003, and Apple have been pioneers in this field, creating products that are as stunning to look at as they are to use. These brand new iMacs look to follow this ethos too, with a brand new M1 chip that promises to be mind-blowingly powerful.
The hardest part would be actually deciding on a colour. If your heart is sent on Yellow, Purple or Orange, it’s going to cost you an extra £200, but thankfully you also get some extra performance and some more connectivity functions on top of that sweet colour tone. Being a stand-alone product, one that is usually found in an office or working environment makes choosing the colour even more important, naturally i’m going for green, but let us know which you’re leaning towards!
Computers are utilities, but the new finishes allow for personality and expression, and we love that!
An incredible weekend of racing for Team BRIT
If you’ve been following for a little while now you would have hopefully seen the news of our sponsorship of Andy Tucker and Team BRIT, an organisation that truly took our breath away when we first discovered them.
Racing at an incredibly high level of motorsport, Team BRIT have their sights set firmly on becoming the first disabled racing operation to compete in the most gruelling motorsport event of them all: the Le Mans 24hr.
This weekend saw the second round of the Britcar Endurance Championship at Snetterton Circuit, an unforgiving circuit that’s rich in motorsport history. Team BRIT’s Aston Martin Vantage GT4, the BMW M240i and 118i were all out on track fighting for position in their respective classes. Our man Andy took an impressive fifth place with Matty in race one after being out of position in qualifying. The second race of the day saw some out of this world driving from Matty, who stormed the field overtaking 19 cars on the opening lap, ending the race in a very respectable fifth position!
We’ll leave you with this fantastic clip from 21 year old Bobby Trundley, who put on a masterclass in the second race, starting 11th on the grid and carving his way through the field to claim the team’s first victory. We’ll leave this week’s episode with this clip as Bobby crossed the finished line. His reaction is a pure delight to watch, showing the true emotion that comes with racing and the release when you cross that finish line in first place. From all of us at AdFeeder, we’d like to say a huge well done to all of the drivers and staff at Team BRIT, we are so proud to be sponsoring you!
Read more Web Wednesday articles here!
Elliot is our resident tech-lover and petrolhead, who is in charge of spreading AdFeeder to the masses! Having previously worked with brands such as Porsche and BMW, Elliot specialises in content creation and social media.