Welcome to AdFeeder’s web Wednesdays, your weekly dose of the latest news and stories that have caught our eye. From technology news to the latest vehicle releases and everything in between, we aim to bring you a quick run down of what you need to know each week.
Sit back, grab a coffee and let Elliot guide you through all the latest bits of news for this week, featuring some good news for Goodwood, Germany’s finest and a request from us at AdFeeder!
Goodwood Festival of Speed is officially happening
For many, the Goodwood Festival of Speed is the pinnacle of the automotive calendar. A chance to revel in the sights, sounds and smells of world’s rarest and most exciting cars, both old and new.
The event at the Sussex venue will take place on 8-11 July but had been in doubt after the government delayed the lifting of social-distancing measures and limits on mass events due to ongoing coronavirus case levels. That cast doubt on Goodwood’s plans, but the event has confirmed on social media that it has been named as part of the Events Research Programme (ERP), which has run scientific studies at a number of events.
The decision means that all ticket, grandstand and hospitality pass holders will be able to attend as planned, including those who ‘rolled over’ tickets from the cancelled 2020 event. As part of the ERP study, everyone attending the Festival must have either received two doses of Covid-19 vaccine at least 14 days before the event, or show proof of a negative lateral flow test taken within 48 hours of attending. Attendees will also have to consent to ERP and NHS test and trace requirements.
This is naturally fantastic news for enthusiasts, as despite Goodwood’s moderately successful SpeedWeek that was held behind closed doors and broadcasted live last year, fans have been begging for a taste of the real thing ever since lockdown started. The iconic hillclimb will once again come alive with the sound of F1 cars, drift cars and everything in between.
Let us know in the comments what you’re more excited to see.
TikTok is to let creators add mini apps to videos
Will we ever get bored of new features? Heck no!
TikTok is announcing a new feature that will let users embed mini apps, called Jumps, into their videos. For example, if someone is making a cooking video, they could embed a link to the recipe app Whisk, which would allow viewers to pull up a recipe sheet inside of TikTok with the tap of a button.
This makes perfect sense in the grand scheme of things, and isn’t likely to disrupt the simplistic nature of TikTok too much. Quite often creators are promoting a product or service in some way, meaning a quick link to a purpose built app within TikTok will extend that user experience even further.
TikTok worked with a select group of companies to develop Jumps, including Whisk, Wikipedia, and Tabelog. In its announcement, TikTok says companies including BuzzFeed and IRL will have Jumps coming soon, and it’s opening up applications for developers who want to create their own experiences.
2026 could see the last combustion-engined Audi
The unmistakable howl of the 5.2 litre V10, the relentless spool of the inline 5, synonymous with the Quattro, and so many more. There are some brands with engines so iconic, they became the real heroes of the cars that were sold. Although fantastic in so many ways, Audi’s engines are what have often set them apart.
For lovers of a good old rumbling engine, it looks as though the end is in sight, and the silent revolution is now in full swing. Rumours are suggesting Audi will launch its final combustion engined car in 2026.
Audi’s range of electric vehicles is rapidly expanding. Since the 2018 launch of its first, the E-tron SUV, it has launched the E-tron GT fastback and the Q4 E-tron crossover, and it will reveal the A6 E-tron saloon and Q5 E-tron SUV in 2022. In fact, nearly every mainstream passenger car in the Audi line-up is now available with a plug-in hybrid powertrain, too.
Despite the combustion deadline being set at 2030, it seems as though the middle of the decade is the target for many brands. Jaguar have already confirmed they will be reinvented as an EV-only luxury brand in 2025 and Mini will launch its final combustion engined car in 2025.
The automotive industry is certainly going through a huge change right now!
We want to hear from you!
Now we end this Web Wednesday with something a little different. Here at AdFeeder, our main goal is to not just save our clients bags of money on their digital marketing, but to also share our knowledge and experience with the world.
We understand that selling cars in 2021 is now more complex than ever before, with online research, financing and even full purchases dominating the way people get their next car. Gone are the days of having potential buyers aimlessly wander around a forecourt hoping to stumble upon their dream car, now buyers are loaded with quite often more information and awareness than some of the guys employed to sell the car, and that’s all down to the internet.
As a business, it’s important to consider where your customers are coming from, and whilst you might it’s chance that they have appeared in the showroom enquiring about that nearly new model parked out the front, it’s likely they’ve spent hours, days and even weeks researching the brand, the model, the price, their nearest car dealer, which turned out to be your showroom. This is why having a strong online presence and a user experience that is easy to navigate is so important. 96% of vehicle buyers use digital as a source of information. In fact, twice as many start their research online versus at a dealer.
So that’s where we come in, whether you’re looking for some advice on how to get the most out of your Google My Business account, or ensure your PPC campaigns are smashing those targets, make sure you’re following us across our social media platforms to get up to speed on a huge range of topics.
We are aiming to put the fun back into digital marketing, an industry that is bombarded with stats and confusing anagrams, an industry that feels like it changes every single hour, but with some simple tips and helpful guides, you’ll soon become a master of all things digital marketing!
If there’s something specific you’d really love to find out more about, please do drop us a message and we share our knowledge with you!
Read more Web Wednesday articles here!
Elliot is our resident tech-lover and petrolhead, who is in charge of spreading AdFeeder to the masses! Having previously worked with brands such as Porsche and BMW, Elliot specialises in content creation and social media.