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What is a Facebook Pixel and Why Do I Need it?

In order for us to run marketing campaigns on Facebook, we need a small piece of code called a pixel to be installed on your website. This code is provided to us by Facebook and is perfectly harmless and has no adverse impact on your site.

Please see Facebook’s description of the Pixel below:

“The Facebook pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use the pixel to make sure that your ads are shown to the right people.”

Normally, your website provider will add this code for you, in which case you will need to forward them the following code

<!– Meta Pixel Code –>


<!– End Meta Pixel Code →


Alternatively, if you’d prefer us to talk directly to your provider please let us know their contact email and we’ll arrange this for you 

If you need any further help or explanation, please do not hesitate to get in touch.

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