dave

After being involved with digital marketing for over 25 years and holding several senior and directorial roles in digital marketing, it comes as no surprise that Dave is widely regarded as an authority on paid search and PPC in particular.

Instagram releases Reels – And it’s just like TikTok

It’s no secret that TikTok has made headlines around the world lately. For better or worse, the platform has been on the lips of users, fans, investigators and politians alike. TikTok was launched in September 2016, and in the three years since its launch, it’s safe to say that it has exploded in popularity. TikTok has

Google announces 2% surcharge

Yesterday Google announced that they are imposing a 2% surcharge on their platform in the UK as of 1st November due to the Digital Services Tax. This news comes just after Amazon announced their plan to increase sellers’ fees earlier this month in response to the tax rise brought in by the British government. The