Meet our senior team
Other than a very short stint in hairdressing, Arran has been working in Digital Marketing – with PPC in particular – pretty much all of his adult life. A self-confessed Google Ads fan boy, Arran works with the dev team to ensure that AdFeeder pushes the boundaries of PPC and is at the forefront of new features and functionality.
Guilty pleasure:Wilson Philliips - Hold on
First car:1992 Fisher Price Little Tikes Coupe MK1 in Cardinal Red & Safety Yellow
An unexpected fact:I like D&D
Beth is our AdFeeder Digital Strategist, who specialises in Facebook and Microsoft. As someone who is genuinely passionate about driving the right traffic to the right audiences at the right prices, Beth helps us to understand how AdFeeder can maximise opportunities on digital channels such as Facebook, LinkedIn and TikTok.
Favourite movie:Eurovision Fire Saga
First car:Suzuki Swift
Favourite place in the world:An island in Croatia: Mljet
Chief Commercial Officer
Carl is AdFeeder’s Chief Commercial Officer and it’s his role to ensure that we really understand what the market wants and needs and also how AdFeeder can best help our customers to meet their goals. Carl has been in the tech sector for quite some time, having worked in senior positions at Sitecore, Precedent and also at Bloc Marketing – where he first met AdFeeder’s CEO, Dave Dibble.
Dream car:Mercedes Benz 300SL Gullwing
Favourite food:Anything Lebanese
Favourite podcast:No Such Thing As Fish
Chief Executive Officer
With over 25 years of experience in digital marketing, it comes as no surprise that Dave is widely regarded as an authority on paid search and PPC in particular. As the architect of the AdFeeder platform, Dave is passionate about marketing automation and the future of stock-based digital advertising. As a car and motorbike obsessive, Dave loves his Jaguar F Type but you’re far more likely to catch him riding one of his two beloved motorbikes, a BMW GS and a Triumph Bonneville Speedmaster.
Dream transport:Triumph Rocket 3
Favourite film:True Romance
Guilty pleasure:Mean Girls (the movie, not IRL)
Brand and Product Manager
Elliot is AdFeeder’s Brand and Product Manager and it’s his mission to help car dealers understand the value in which AdFeeder can bring them. Passionate about all things automotive, Elliot has previously worked for brands such as Porsche, Aston Martin and BMW.
Dream car:Any old Mercedes in Green
Favourite podcast:F1 Beyond the Grid
Lucy heads up Blanco Digital, which is our partner Agency and an essential part of the AdFeeder strategy – we firmly believe that we cannot build industry-leading technology without really understanding how agencies work. Lucy’s role in AdFeeder sees us staying up-to-date with everything that’s key in Digital Advertising.
Dream car:My MINI Convertible
Guilty pleasure:Harry Styles
Nic has probably spoken to more car dealerships than any other person on the planet! Bright, bubbly and full of personality, Nic is AdFeeder’s Relationship Manager and she takes charge of ensure that car dealers are aware of the benefits of AdFeeder and what the platform can do to scale their businesses.
Dream car:Scannia Truck
First car:Bedford CF 77
HR & Finance Manager
Sally has been working in the tech and agency sector for more than 15 years now and is responsible for all things HR and Finance. If you’re an AdFeeder client, it’s likely that you’ve probably had some contact with Sally already. Whilst her choice in “dream car” may be questionable, her ability to look after our team and our bank balance certainly isn’t.
Dream car:Ford Mustang Bullitt
An unexpected fact:I'm American
Favourite place to get lunch:Wagamama