Overview.
Having worked exclusively with car dealers for a number of years, we know that the industry is fast-paced and often unpredictable, so we understand that it’s often easier for car dealers to take control of certain elements of their digital marketing – that’s why we created our AdFeeder for New Cars app. The AdFeeder for New Cars app allows you to edit and amend your AdFeeder for New Cars details, change bids & budgets and turn stock on or off. All of which is easily accessible to you on your mobile or desktop device.
Getting started.
Upon launching the AdFeeder for New Cars app each time, the app will refresh in order to synchronise with the server. This is just to ensure that the data is up-to-date and won’t take long.
You are also able to manually sync the app by pulling downwards in any screen, or by pressing the sync icon in the top right-hand section of the screen.
It is important to note that in this first instance, any changes made through the app will updated within the campaigns the next working day, however future versions will have the ability to make live changes.
Navigating the app.
Once synced, the app will open in gallery view as default and this will show all of the new vehicle make and models that your dealership has to offer. You’ll find that the app is easy to navigate by selecting the menu icon in the top left-hand side, or via the options shown across the bottom of the screen.
Vehicle listing screens.
Throughout the app, you will see vehicle listing screens that allow you to quickly view the stock that you have listed in AdFeeder for New Cars. Each of these listings will then offer the options to check the link back to your website, or edit each listing. Let’s take a look at a typical vehicle listing in more detail.
As seen in this example, you will see the model and variant of the vehicle in question, as well as the offer expiry date. Once the offer expires, your vehicles will still be advertised via AdFeeder for New Cars but the ad creative will simply revert back to its default state, rather than offer-based ad creative.
The second row is where you will find the main offer headline of that particular vehicle.
The bottom row is where you will find icons that allow you to open the landing page URL so that you can check the offer details, as well as an icon to edit the offer.
In this particular instance of the app, there are two main vehicle listing screens: one each for cars and commercials, which can be accessed via the bottom of your screen.
Available app views.
Once synced, the app will open in gallery view as default and this will show all of the new vehicle make and models that your dealership has to offer. You’ll find that the app is easy to navigate by selecting the menu icon in the top left-hand side, or via the options shown across the bottom of the screen.
Filtered view.
By clicking the menu icon in the top left-hand side of the header, you are able to filter by vehicle type and view listings for just cars, just transit vehicles or just ranger vehicles.
Gallery view.
The gallery view allows you to view vehicles with larger images in a typical gallery format and currently shows both commercial and domestic vehicles. Selecting any of the vehicle images will allow you to edit the offer details for that particular vehicle.
Stats view.
The stats view features a number of charts showing KPI’s relating to your AdFeeder for New Cars accounts. These are updated overnight and will change depending on your setup. Current opinions include costs, cost per click and impressions based on the last seven days.
Bids & Budgets view.
The bids and budgets view allows you to control the basic configuration of your AdFeeder for New Cars account and your options for this view are as follows:
- To change the maximum amount that your AdFeeder for New Cars campaigns will collectively spend in a single day
- The base (or default) cost per click
By changing these elements, AdFeeder for New Cars will then estimate the number of clicks you may generate per day and an estimate of the number of leads that this might generate.
Editing offers.
The make, model, variant and image for each vehicle remain constant and cannot be changed within the AdFeeder for New Cars app. You can however make changes to the following elements within your AdFeeder for New Cars ads:
Changing headline offers.
A headline offer can consist of up to 30 characters and must adhere to the content policies of both Microsoft Ads and Google Ads. As a rule of thumb:-
Headlines must be 30 characters or less – the closer to 30 the better
Headlines should be written in title case (NO CAPS)
Headlines should not include superlatives such as “biggest”, “best”, “cheapest”
Headlines should not include erroneous punctuation
Headlines must be accurate
Headlines cannot include calls to action – such as “click here”
Headlines cannot include phone numbers
Acceptable.
0% APR With 3 Months Deferred
Unacceptable.
CHEAPEST deal EVER!!!
Click this ad for great prices
Call us on 02920 777667
Changing your description.
The same editorial rules apply for descriptions, however you do have up to 90 characters (including spaces) available for each description.
Applying bid modifiers (optional).
Bid modifiers allow you to increase or decrease the amount that you pay per click for each vehicle. Let’s say for example that you want to bid more for the Ford Ranger Raptor, you can increase the base bid by the percentage that you choose on the bid modifier scale.
If the base bid (set in the bids and budgets section) is 25p and you apply a bid modifier of 100% you are in effect doubling the bid.
Similarly, you can reduce the amount you pay per click by setting a negative bid modifier.
Setting the expiry date.
You can set an expiry date for each offer, so if an offer has an expiry date that has passed, AdFeeder for New Cars will still show ads for that vehicle but ad creative will revert back to its default state, rather than displaying offers.
Offer display.
To stop an ad showing for the selected vehicle, set the display to N.
