If you’re just starting out and have no idea of your on-site conversion rate, the math is pretty simple…  Let’s assume that each click costs you 25p on average and you set aside £500 per month for Google Ads clicks. That budget will generate 2,000 clicks to your website. Clearly, if your average cost per click ends up being 50p, then you’re only going to get 1,000 clicks for you £500 spend.

As a starting point, we typically recommend a minimum send of £500 per month per dealer location.

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